Create a Niche and Dominate It
Lesson 4: Create a Niche and Dominate It
Woodworking is a broad subject that will need you to be specific if you want to get the good profits. Woodworking can cover anything from making toys all the way to furniture and more. With such a broad subject, you need to be very clear on the kind of business that you need to do. You need to have a niche. A niche in this case will mean that you need to identify the parts that are not adequately covered in the business and maximizing your efforts in the same.
Your niche will need you to first identify the areas that are not covered. For instance, if it is the garden benches, you must take into account if people within your locality have gardens. If they do, check the kind of gardens that they keep. In most cases you may realize that even when they have the garden benches, they do not have good benches. With this in mind, you can then get to provide them with good benches. Another case in mind is the toys for children. You need to carefully determine if you have children in your area. If you do then you will definitely not go wrong by making toys for sale.
Having a niche is very important for then you will be able to know the right kind of SEO techniques to use. Know that in order to have good recognition in the internet, using the optimization methods is a must. The SEO knowledge will help you attract the right kind of traffic to your website.
Without a niche to guide you, somewhere along the way you will lose focus. You need to have your eyes set on the ball. The ball in this case will mean the right kind of woodwork projects. You should take extra caution when looking for a niche for your woodwork. Make sure that the project you decide to indulge in is the best for you. Some projects will need you to have power machines and others are easy to do with simple hand tools.
In business, having a sense of direction is always positive. It is also easier to have a plan to follow that will always tell you the stage that you are in, in your business. Niche marketing is very important for your business. Make sure that you identify the right kind of niche before you even begin buying your tools.